Our Services and Products
PIActions™ - Social Viral Marketing Tool
A viral marketing system developed by Popimedia Innovations to publish news about a user’s engagement with a company, product, brand or website on Facebook (in the newsfeed). This enables the Facebook user to become a trusted marketing referral to his or her friends thus spreading the message in a solicited manner within the parameters of Facebook. The licence fee includes viral email referrals, database, stats & live feedback. |
How can you best leverage Facebook to meet your objectives and Social Media Strategy?
From Fan Pages, advertising, Connect implementations and applications, we are able to manage your Facebook presence and campaigns to best suite your budget and meet your objectives.
Social Media Strategy
Social Networks are not new, have you ever met someone for coffee? What is new is the fact that the relationships you have in the real world have been defined online and are visible for others to see. Others may include companies that you engage with or companies that wish to engage with you. After understanding your brand and campaign objectives we conceptualize and implement your unique Social Media Strategy. Is Social Media a Fad? Have a look at this clip. |
Viral Marketing
What better way to do direct marketing than if it is sent directly from a friend? Would you rather act on the call to action from a company or from your best friend?
This is what Facebook and Social Media can add to traditional direct marketing campaigns.
Banner Ads and Rich Media
87% of advertisers find interactive marketing to be more effective than traditional media at selling products or services online. 86% predict social advertising to become even more effective, making it the single most promising of 15 advertising channels studied by Forrester Research.
From standard banner ads to interactive flash banners and widgets placed on properties from Facebook and Goolge to iafrica and News24 we have got you covered. Add to this our CPC (Cost per click) methodology and you are sure to realize your ROI (Return On Investment)
Analytics
Google Analytics is a web analytics solution that gives rich insights into website traffic and marketing effectiveness.
It's analyzes website traffic data in an entirely new way and strengthens marketing initiatives to create higher converting websites.
Interactive Media
Widgets
A widget is an interactive online banner that can be placed on any 3rd party website. The widget appeals to the website visitor by prompting them to engage with the widget. A widget can be a game, a tool, a calculator etc. It can be shared among networks of friends through Social Media e.g. Google, MySpace, Twitter, Facebook etc.. Utilising a widget adds to the appeal of a campaign.
Applications
Whether you need an application for Facebook, Google, the iPhone or the web, we are able to assist. With our expertise and experience across multiple platforms using multiple technologies we are able to encapsulate your requirements and build an application.
Flash Games & Experiences
With advertising and media flooding a consumer’s vision, why not stand out from the crowd. We are able to conceptualize and build games and experiences that will blow your socks off and transcend standard viral marketing techniques. Watch this!
Mobile
From application development to advertising and marketing campaigns, we are able to assist.
PIActions LiveTouch™ - ExperiDigital Marketing
The integration of live experiential marketing with an online digital campaign.
A LiveTouch™ Point (Facebook, Twitter & Client Branded Kiosk) is placed with the client's product at strategic locations (Shopping centres, expos etc).
The consumer is prompted by a promoter to engage with the product and then use the PIActions™ system on the spot to notify their friends about the experience.
Any online campaign utilising the PIActions&trade system can benefit via an experiential campaign and vice versa.
The campaign will receive a significant online boost and the experiential element will thus be far reaching and VIRAL.
